Who is LakeFusion MDM for?

Who is LakeFusion MDM for?

LakeFusion is designed for modern data teams that are scaling their use of Databricks and need to ensure consistency, accuracy, and governance in core data entities such as customers, products, suppliers, and employees. It addresses the fragmentation, duplication, and governance gaps that often limit the impact of analytics and AI workloads.

Business Users

  • Data Stewards
    Review and validate master records using match-merge, golden record, and entity search tools.

  • Operations & Business Analysts
    Rely on consistent, accurate data for reporting, segmentation, and cross-functional workflows.

  • Marketing & CRM Teams
    Leverage clean customer data for personalization, campaign performance, and CRM integration.

  • Compliance & Audit Teams
    Use data lineage and traceability features to support audits and regulatory compliance.

Technical Users

  • Data Architects
    Design data pipelines and integration flows, leveraging LakeFusion’s Databricks-native architecture.

  • Data Engineers
    Simplify ingestion, matching, and golden record creation across large datasets without managing multiple systems.

  • Solution Architects
    Embed MDM logic into broader data platforms and analytics workflows using native Spark support.

  • Platform Admins
    Configure roles, permissions, and governance settings to align with enterprise security requirements.

Industries Served

LakeFusion is particularly useful in sectors requiring strong data consistency and regulatory rigor:

Industry

Use Case & Benefits

Healthcare

Unify patient, provider, and payer records for better care coordination and compliance

Financial Services

Support KYC, customer due diligence, and risk profiling with trusted master data

Retail & eCommerce

Power omnichannel personalization and product data consistency with golden records

Manufacturing

Optimize supplier and item master data to improve supply chain reliability

Public Sector

Track citizen and program data with transparency and audit-readiness


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